Profit is NOT Cash (Management) This is the part nobody tells you when you start a business. Profit is an accounting concept. Cash is what actually pays your bills. You can be profitable on paper and completely broke in real life at the same time. It happens every day to good businesses run by smart people. A construction company finishes a $200,000 job and won't see payment for 60 days. A service firm lands three new clients in January and has to hire and train staff in Dece

There's a gap in most small businesses between the bookkeeper posting transactions and the owner making decisions. Nobody is sitting in that gap asking the hard questions. Nobody is looking at the numbers and saying, "Here's what this means, here's what's coming, and here's what you should do about it." That gap is what a fractional CFO fills. What a Fractional CFO Actually Does Day to Day Not what the job description says. What actually happens. A fractional CFO looks at you