Frequently Asked Questions
Everything you need to know about our executive financial systems, CFO-level guidance, and how we help businesses stop guessing and start building.
Q: What is Nova ROI Finance and where are you based?
A: Nova ROI Finance is a fractional CFO advisory firm founded and led by Rebecca Thornock, a financial professional with over 15 years of experience. The firm is headquartered in Richmond, Virginia, and serves clients across the United States, Ireland, and Europe. All services are delivered remotely, so location is never a barrier.
Q: What makes Nova ROI Finance different from a bookkeeper or accountant?
A: Bookkeepers record transactions. Accountants handle compliance and taxes. Nova ROI Finance does neither exclusively; we sit in the gap between those two functions and ask the harder questions. What do your numbers actually mean? What's coming at you in the next 90 days? Can you afford to hire? Where are you losing money without knowing it? That's CFO-level thinking, delivered at a fractional price. Please note we do not do taxes, tax planning, or financial/wealth planning.
Q: What types of businesses do you work with?
A: We primarily serve growing businesses with revenue between $500K and $10M that have outgrown basic bookkeeping but aren't ready for a full-time CFO. This includes service businesses, construction companies, professional services firms, and product-based businesses across the US, UK, Ireland, and Europe.
Q: What happens during the 90-Day Foundation Program?
A: The 90-Day Foundation Sprint is how every client engagement begins. Over 90 days we audit your current financial picture, build your executive dashboard, establish your forecasting system, and create the reporting infrastructure your business needs to grow with clarity. By Day 90 you have a working financial system, and you can choose to manage it yourself or continue with ongoing advisory support.
Q: What is a Financial Clarity Call?
A: It's a free 30-minute consultation with no pressure and no pitch. We look at your current financial situation, identify your biggest visibility gaps, and determine whether Nova ROI Finance is the right fit. You don't need to bring financial statements or sensitive data. It's a conversation about where you are and where you want to go.
Q: Is the Financial Clarity Call really free?
A: Yes. Completely free, no strings attached. If we're not the right fit we'll tell you. If we are, we'll outline exactly what working together looks like.
Q: How much do your services cost?
A: The 90-Day Foundation Sprint starts at $7,500 depending on business size and complexity. Bookkeeping services start at $750/month. Ongoing CFO advisory tiers range from there based on the level of support you need. Pricing is always discussed transparently before anything is signed.
Q: Is there a minimum commitment?
A: All CFO advisory engagements begin with the 90-Day Foundation Sprint. After that, ongoing support is month-to-month by tier. Bookkeeping is ongoing with no long-term commitment required. No surprises, ever. Everything is outlined clearly in your client agreement.
Q: Can I upgrade or change tiers?
A: Yes. Tiers are designed to be fluid. If your business is going through a growth phase, a hiring push, or a major strategic decision, you can move up. When things stabilize you can move back down. We built it that way because businesses don't grow in straight lines.
Q: Do I have to start with the 90-Day Foundation Sprint or can I just get bookkeeping help?
A: You can start with bookkeeping only; there's no commitment to CFO advisory required. Our bookkeeping service handles monthly reconciliation, bank and credit card reconciliation, P&L and Balance Sheet preparation, and cash flow monitoring starting at $500/month. Many clients start here and move into CFO advisory when they're ready.
Q: How is my financial data kept confidential?
A: Protecting your financial data is a foundational commitment at Nova ROI Finance, not an afterthought.
All client engagements include a mutual Non-Disclosure Agreement (NDA) before any sensitive financial information is shared. Your data is never disclosed to third parties under any circumstances.
For document storage and file sharing, Nova ROI Finance uses Box, which is compliant with both US data privacy standards and EU/GDPR requirements, so your data is protected whether you're based in the United States, UK, or anywhere in the European Union.
All terms governing data handling, confidentiality, and your rights as a client are outlined in full in your client agreement, our Privacy Policy, and our Terms & Conditions available at novaroifinance.com.